Logotype
Logo
The logo is a typographic solution in capital letters that includes a ligature of 'N' and 'E' (i.e. they are drawn in a compound form). This, together with the choice of typeface, weight and kerning, gives the logo a unique look while maintaining a clear and stable overall impression.
Black or white
The primary version of the logo is black and is used in most cases. But there is also a white version used when the background is dark. The color of the logo should match the color of another text on the page. If the text is black, use the black logo. If the text is white, use the white logo on a dark background.
Primary
Secondary
Frizone
The free zone is a space around a logo where nothing else should be. You can have the logo over an image or color, but make sure it is clearly visible. Use the width of the letter "H" as the minimum distance around the logo.
Right and wrong
It is important to be consistent in how we use our logo to create recognition and protect our brand. To avoid misuse, follow these simple guidelines.
Do
Consider contrast and legibility when placing the logo on a background and use the white logo version on dark backgrounds.
Do
Consider contrast and legibility when placing the logo on a background and use the black version on light backgrounds.
Do
Always respect the free zone
Do
Keep the proportions when peeling.
Don't
Rotate, distort or bend the logo in any way.
Don't
Change in the logo word picture
Don't
Changing the colors of the logo.
Don't
Avoid placing the logo on a cluttered background. Always make sure it is legible.
Don't
Do not place the logo on favoicon or other 3d object.
Don't
Do not combine the favicon with the logo