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Brand Guidelines
Updated: June 03, 2026

Color palette

Our brand colors consist of purple-pink and neutral grays in combination with black and white.

To keep a uniform style, we mainly use black in both typography and logo on either white or on any of our light brand colors.

The light brand colors are an important part of Inexchange's expression and aim to personalize the brand and contrast with the black logo. The neutral background colors are secondary colors used to balance the pink and create a professional and serious overall impression.

Brand colors (Light backgrounds)

Full Pink, Watermelon, Flamingo, Lilac, Soft Pink

Combine with logo, icons and typography in black.

Brand colors (Signal "dark" background)

Lavender

Typography

Use soft black for typography placed on a white background. One hundred percent black is used if the background is in color.

Lavender

#C187F5

193, 135, 245

528 C

Full Pink

#FF8CEC

255, 140, 236

244 C

Watermelon

#F5627A

245, 98, 122

709 C

Flamingo

#FFB3D6

255, 179, 214

1895 C

Lilac

#EFD0EB

239, 208, 235

516 C

Soft Pink

#F5E4F3

245 ,228, 243

7436 C

Black

#000000

0 , 0, 0

Screen Text

#2B2E34

43, 46 ,52

Silver Grey

#D3CDD4

211, 205, 212

Soft Grey

#F0EEF0

240, 238, 240

White

#FFFFFF

255, 255, 255

Please note that printing colors are affected by the printing technique and paper. Proofs are recommended and always consult the printer to ensure the best results. In most cases of multi-colour printing, CMYK is recommended, due to cost reasons. For CMYK colors convert with RGB colors with the printer's recommendation or Coated FOGRA39.